How Much Are You Wasting on Advertising?

How many people in your town think of you first when they need what you sell?

If they don’t think of you first, you’re not likely to get the sale. We’re in a hyper-fast, super-sensitive world of commerce where 2nd place is simply the first loser.

For most retailers in most markets, a strong branding campaign can be your best strategy for long-term growth. You’re name must come to mind when a potential customer experiences a problem to which you offer a solution.

That’s how we approach branding. How long do you anticipate being in business? That’s the time-horizon for your ad campaign!

What if there’s no leader?

You have tremendous potential if no one in your market can name a leader in your category. This means that the position is open in their minds. It makes the work of the branding campaign that much easier since we don’t have to dislodge a strong competitor. But, it leaves a hole in the strategy: It means they will be searching for a solution.

Are you findable?

If I have to go searching for the product or service you offer, can I find you? Do my friends know you and will they be willing to recommend you? Do the search engines know you? Are you still wasting thousands in the yellow pages in the hope that desperate people will dust off the book and open it? Most of those desperate people know how to use the web to find what they’re seeking.

Putting the pieces together is our job. You need to be known, referrable (remarkable), and findable. Our marketing optimization services are designed to find you the right strategy for all three.