This is the definitive manual for Persuasion Architecture, the method developed by Jeff and Bryan Eisenberg at FutureNow Inc. to model your selling system after the way customers buy. Hint for the impatient: The very important information in the book begins about midway through.

A very clear primer on Myers-Briggs. Easy to read and understand.

Because this book deals with personality type and careers, I’ve found it to be an indispensable resource for verifying directional aspects of persona creation. It’s a great way to kick-start your efforts.

Because this book gives visual and behavioral clues to deciphering type and temperament, it is valuable for helping you describe your personas and give them depth.

A great resource of material designed to help you identify and fix conversion issues.