Branding Your Small Business

Our goal for your branding campaign is for you to become the first company that your customers think about, and the one they feel best about, when the need for your product or service arises.

Some people think that branding is about your graphic elements, and making sure your letterhead matches your signs and your business cards. Branding is much more than simple color selections and coming up with your “Unique Selling Proposition.” Branding isn’t something applied by marketing consultants.

Branding is strategy. It involves conscious decisions to make sure every aspect of your business aligns with your core values, your purpose for being in business. The promise of your ads should not dictate your brand message. Your ads should directly reflect what your best customers know to be true of you. This will attract more like-minded customers.

Good business practices result in strong brands. Good advertising won’t help you if you operate a terrible business.

We have developed our own methods for helping you develop the best strategy for your brand. It starts with uncovering your core values and applying them to your business. It’s often very difficult for a business owner to determine this strategic direction because they’ve been inside looking out for too many years. It becomes impossible to see the business as an outsider sees it.

Once a strategy is in place, it will be applied throughout your business. It will guide your in-store customer experience, it will guide your advertising and everything you say on your web site.

Corporate Branding

While we prefer to work with owner-operated companies, we are sometimes asked to consult on corporate projects where we can help focus a brand. This can involve the creation of strategies to involve customers in co-creating the experiences which endear them to your brand. It can involve suggestions for aligning your messages with the featured business characteristics which you’ve chosen to communicate as your brand language.