Here are your free resources:
Books
I’ve built a small list of recommended books that will help you discover more about personality type and creating and using personas in marketing.
Free Personality Test
This test will give you your Myers-Briggs letters so you can tell for sure which quadrant you belong in. It has 72 Yes/No questions. It will take less than 5 minutes. Note: This is not the official Myers-Briggs test.
Wikipedia Articles on Personality Type
Keirsey Temperament Sorter (another related, but different view of personality)
There are many more articles, just search!
A Jungian Look at The Bible
Consulting Psychologist Dr. Richard Grant shows how the Bible (especially the 4 gospels) is divided into material that speaks directly to each of the 4 basic personality temperaments. It’s a recording of 72 mesmerizing minutes on a Sunday morning with Dr. Grant.
This is a free download from Wizard Academy Press.
Download A Jungian Look at The Bible
Sample Personas
This is a sample set of personas that we developed for another class. You may find them useful for modeling purposes.

