Is Your Web Site Easily Findable, Persuasive and Does it Convert Visitors into Customers?

Web Strategy in a nutshell. You must be findable in the search engines, have persuasive copy and design for easy conversion.

Are you FINDABLE? SEO: Search Engine Optimization

If most of your traffic is driven by traditional local media, such as radio, TV or newspaper, and if you write your site in the language of your customers, talking about what’s important to your customers, you’ll likely need very little help from an SEO specialist.

If you are using the language and phrasing of your customers, your organic search results will do quite well. One of the best ways to start getting good organic search results for this type of traffic is to start blogging. If you’re diligent and smart about your phrasing, you’ll start seeing results quite soon after your new content is indexed.

If you rely on traditional media for your web traffic, the most important optimization is to be sure your site is findable for your name.

In addition, you’ll need to follow good technical practices to make sure your site is easily indexed and the search engines can find your pages. 

Are you PERSUASIVE? Persuasion Architecture

Having a persuasive site is much more difficult than it would seem at face value. Not all of your visitors are persuaded by the same information.

They have different values, they have different needs and they have different levels of patience to let you tell your story. We use a system based on the personality type preferences of your customers to design a persuasive strategy for your site from the very beginning.

Are you CONVERTING? Conversion Optimization

Have you made it easy for your visitors to do what you desire them to do on your site? Do you have strong and easily-understood calls to action? Do you need help?