Is Your Web Site Easily Findable, Persuasive and Does it Convert Visitors into Customers?

Web Strategy in a nutshell. You must be findable in the search engines, have persuasive copy and design for easy conversion.

The non-SEO solution for Search Optimization

If you write your site in the language of your customers, talking about what's important to your customers, you'll likely need very little help from an SEO specialist. Because, if you are using the language and phrasing of your customers, your organic search results will do quite well. One of the best ways to start getting good organic search results for this type of traffic is to start blogging. If you're diligent and smart about your phrasing, you'll start seeing results quite soon after your new content is indexed.

In addition, you'll need to follow good technical practices to make sure your site is easily indexed and the search engines can find your pages. 

Persuasion

Having a persuasive site is much more difficult that it would seem at face value. Not all of your visitors are persuaded by the same information. They have different values, they have different needs and they have different levels of patience to let you tell your story. Persuasion Architecture is our preferred method to design a persuasive strategy for your site from the very beginning.

Conversion

Have you made it easy for your visitors to do what you desire them to do on your site? Do you have strong and easily-understood calls to action?